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Inside the Music Industry with Eric Alper

A Veteran Behind the Scenes

Eric Alper is a veteran, well-respected publicist in the music industry. For over twenty years, Alper has worked with titans in the business including Ringo Starr, Ray Charles, Smashing Pumpkins, Slash, Snoop Dogg, and Nickelback. Additionally, the Toronto native is a writer, Sirius XM Canada host, and boasts an engaging Twitter account.

This episode, Eric Alper joins Mark Radlund to discuss his journey, the current state of music, and behind the scenes stories. Alper also discusses Billboard’s controversial “Top Rock Songs of the Decade” list and gives his take on Nickelback. Do they deserve all the hate they’ve received in recent years?

That Eric Alper

While Alper is highly regarded working behind the scenes in the music industry, he is now most known for his engaging Twitter account @ThatEricAlper.

With over 700,000 followers, Alper posts daily tweets breaking news, memes, and historic pictures relating to music and popular culture. This, along with lighthearted questions that surely fire up his followers. His Twitter account is a must follow.

Alper is an ambassador for music of all kinds and has positive outlook for music in general. Check out all of Alper’s work on his website.


Stream and download this week’s episode above. Remember to subscribe to On the Rocks Podcast on Apple Podcasts, Spotify, or listen to anywhere you consume podcasts.

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Mark Radlund
Hosted by
Mark Radlund

Mark is a writer for Super Metal World, as well as an avid supporter of live music, cheesy power ballads, and over-the-top action movies. Send over your questions, comments, and concerns to [email protected] Follow Mark on Twitter and Instagram @MarkRadlund. 

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