Atom Splitter PR
Amy Sciarretto, founder of Atom Splitter PR, joins us to discuss her role as a public relations representative. Her PR firm represents many high calibre artists, such as Trivium, Alice Cooper, Code Orange, Killswitch Engage, and Korn.
Throughout the episode Amy gets into exactly what the role of a PR representative is. Public relations is not something people frequently think about when it comes to the music industry, but it plays a crucial role in shaping how the public perceives and consumes bands.
Putting her PR hat aside, we chatted Amy up about what makes a good interview, chatting with Dave Mustaine, Matt Heafy’s Twitch Empire, and much more!
Amy started her career as a music journalist and publicist. Her work has been featured in publications like Revolver, Kerrang!, Roadrunner, and ABC News. Her roles as PR representative, journalist, and interviewer have had such an impact on the metal music industry that she was ranked 12th on MetalSucks‘ The 25 Most Important People in Metal.
In this chaotic time of social distancing, Amy‘s been focusing on the futures of the bands she represents. They all seem to be planning their “end-of-quarantine” tours and album releases. When we can all leave our homes again, PR reps like Amy will let us know where to find the best heavy metal!
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